Everyone wants to get more followers on Instagram. But why? Besides boosting your self-esteem, there are many reasons to want more followers on Instagram.

A huge amount of people are using Instagram for business now. More followers on Instagram equals a larger reach, more social currency and the ability to drive traffic to your website.

Basically, business revenue and brand awareness depends on it. It’s also a free way to market your brand – you don’t need a huge marketing campaign if you already have a large and captive audience at your fingertips.

An Organic Platform

Instagram is unique in that it’s still a relatively organic platform. It is mainly used by real people engaging with other real people.

There are some ads, yes, but the majority of the posts and interactions you see are from real people.

This allows businesses to connect with their audience on a more personal level, which forms a deeper connection.

This, in turn, means clients that are going to be more loyal and feel more of an affinity with your brand over others.

The higher the number of followers you have, the more engagement you’re likely to receive and the more visible your posts will become.

Social Currency

Like in any part of our life – our high school days, our 9-5 office days, our retirement home days – the more people that like you, the more credibility you get whether it be within the walls of a high school, office or retirement facility. The same works for Instagram.

Whether we like it or not, and whether we value it or not, more followers equates to more credibility on Instagram. This is how Influencers on social media become successful.

The more followers you have, the more people will engage with your content, the more people are engaging with it and sharing it, the more people will see it.

It’s a cycle where popularity only makes you more popular.

Popularity on Instagram is not about being ‘cool’ like it might have been in other stages of your life, it’s about uploading content that people care about, having a set mission and maximizing the visibility of your content.

Free Marketing

Having a large following on Instagram is basically a way to initiate a free marketing campaign for your brand.

You don’t need to take out ads if you already have thousands of people seeing your content – every post should have the same effect as an ad if you’re using Instagram for business.

It should be something interesting and relevant, and drive the clients to your website. This ‘free marketing’ perk will only work if you have a lot of followers on Instagram.

It’s not nearly the same effect with a few hundred followers.

Money Making Machine

Having a lot of followers on Instagram can essentially make you a lot of money.

Instagram doesn’t pay you directly when you reach a certain number of followers, but you can make money through partnerships with brands.

If you have thousands (or even millions, as certain users do) of followers then it’s likely brands will be interested in having you endorse their products and post about them on your account.

Sometimes it’s a direct post advertising a product, other times brands pay you to eat at a certain restaurant and post about it or travel to certain destinations or hotels and feature your trip on your account to gain visibility from your audience.

There are quite a few reasons why people want followers on Instagram – the main reason boils down to that it can make you a lot of money, whether through partnerships with brands or increasing your own business’s visibility.

Having more followers is also a means of getting more followers, which in turn makes revenue even higher.