Instagram is a social media platform that allows millions of users to post and share memorable moments using their pictures. This multimedia (pictures and video) sharing platform is one of the favorites of millions of social media enthusiasts. As interesting as picture and video sharing sounds, brands and multinational companies now make use of the platform to disseminate information about their services.

As a user on the platform, you may have a need to integrate your business/services for wider publicity. Before you embark on that mission, it’s vital to know the best time to post to Instagram for your audience. As funny as it sounds, there is the best time to post on IG. Read further to discover the best times to post to Instagram.

The Impact Of Instagram’s Algorithm-Based Feed

Whether you’re using a personal or business account on Instagram, it’s imperative to understand the importance of the Instagram Algorithm-based feed. Since it opted for this type of feed in 2016, Instagram brought many changes to users’ interactions with contents. The idea behind this is to evaluate the engagements of a post to determine the relevancy to the target audience.

In the light of that, the new Instagram Algorithm-based feed is particular about “recent content” and doesn’t hesitate to present your most recent posts to followers. That is why you must master the art of scheduling Instagram posts to attain wider publicity of your posts. Because of the algorithm’s functionalities, you need to make sure that you post when the majority of the target audience will be online.

When Is The Best Time To Schedule Posts On Instagram

It’s worth noting before we go any further that the Instagram Algorithm replaces the strict chronological order of your feed with a mix of various factors. Despite this potential issue, you still stand a greater chance to get more followers if you schedule a post in Instagram using your target audience’s activity.

STEP 1: Choose a favorable day.

The first rule of the thumb is scheduling Instagram posts at the start of the week. Monday, which is the first day of the week, is the best day to post on Instagram. Your target audience tends to check their feed before preparing for work. You can be sure that they wouldn’t have enough time to spare for social media activities while engrossed in work. Thus, posting on the platform shouldn’t interfere with your target audience’s professional life. Rather, choose a day and time when they tend to be online to see your posts.

The other idea on the best time to post to Instagram based on days of the week is scheduling Instagram posts in mid-week. By this time, the audience is through with most of the duties for the week and might be taking a rest ahead of the weekend.

The weekend such as Saturdays (in the morning) is also one of the best times to post to Instagram. You can guess that social media will be their companion and Instagram is one of the platforms they check at regular intervals. Therefore, include mid-week post schedules into the program.

STEP 2: Be mindful of time zones.

The second idea is to be mindful of the time zones. The time factor is another consideration to make when choosing the best time to post to Instagram. For instance, if your target audience lives in a location that is seven hours ahead of you, it’s important to make the scheduling for Instagram at a time that matches up with the audience’s ideal time. That way, you’re sure that they will see your posts at a time when they are be less busy and are ready to interact with the content.

STEP 3: Look out for the Insights.

Typical of every business that operates scheduling for Instagram, it’s essential to promote/boost posts at intervals. You can get a lot of meaningful data from this.

The third clue on the best time to post to Instagram is to make use of Instagram Insights. This gives an idea about the gender, locations, age ranges, and time zones/most-active hours of the target audience. Look at analytics from your previous post promotions and get some helpful analytics about the audience.

STEP 4: Discover your niche.

The fourth rule of the thumb regarding the best time to post to Instagram is having a mastery of your niche. What type of business do you operate and what type of audience does it appeal to? A mastery of the niche/category that your brand falls into is important to discover the audience that is likely to interact with its posts.

On this note, we shall consider some of the niches/categories, the best day, the worst day to post, as well as the best time to post to Instagram.


The most favorite time to schedule a post on Instagram for this niche is at lunchtime. Tuesdays, Thursdays, and Fridays p.m. is the best time to post to Instagram. Avoid making posts outside of the lunchtime periods while people are working. Hence, 11 a.m. or 1 p.m. isn’t the best time to post on IG for this niche.


If you run a technology-based brand, the best time to post to Instagram is Wednesdays starting from 10 a.m. to 5 p.m. You will also find favor with Thursdays but avoid Sundays.


The rule of the thumb here regarding the best time to post to Instagram is Tuesdays, Wednesdays, Thursdays, and Fridays. For Tuesdays, 3 p.m. and 9 p.m. are suitable. The best time to post to Instagram for Wednesdays is 3 p.m. and 4 p.m. That of Thursdays and Fridays starts at 2 p.m. / 3 p.m. and 10 a.m. / 2 p.m. respectively.


Scheduling Instagram posts for education is better at 4 or 5 p.m. on Thursdays. Avoid weekends and early morning scheduling because this tends to reduce the success of the targeting.


Healthcare brands have a lot more engagement when scheduling a post on Instagram on Wednesdays and Sundays at 9 a.m. This is because it meets the needs of the target audience that needs the right healthcare advice at the start and middle of the week. You should avoid making a choice of midday/noon as the best time to post on IG for this niche.

Scheduling Can Be Helpful

Aside from the best times to post to Instagram highlighted above, you might need to schedule Instagram posts for your brand. Remember that you might not be available at the designated time you need to post. On that note, it’s imperative to choose a scheduling tool that will work with the best day to post on Instagram.

The fascinating thing about these schedulers is that there are often trial periods. So you can give it a go and, if the services are working, you can take the next step, which is purchasing the service on a monthly/yearly basis. Below are some of the scheduling platforms to use to meet up with the best time to post on Instagram.


This platform not only makes scheduling for Instagram easy but also provides analytics for real-time monitoring in addition to Instagram Insights.


Specifically designed for Facebook, Twitter, and Instagram, Autogrammer facilitates even distribution of posts across these platforms.


Ranking as a favorite for many brand owners on social media, Hubspot enables content scheduling across multiple social media platforms.

Schedule With Ease

Combining these tips and services with outstanding content, consistent posting and the best hashtags for your posts will be sure to help get more followers on Instagram. Take advantage of the multi-faceted platforms and the best day to post on Instagram discussed above to increase the awareness of your brand and its services.

When Is The Best Time To Post On Instagram?
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When Is The Best Time To Post On Instagram?
Take advantage of the one billion users on Instagram to extend the reach of your brand. Learn the best time to post on Instagram to gain traction for your Instagram business account and its services.
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