Transform Your Personal Instagram Into A Brand
May 11, 2019
Have you ever wondered what it would take to transform your personal Instagram account into one of a brand? The main component is to get more followers, but they can’t be just any type of followers, they have to be genuinely interested in what you have to say and are willing to invest their time (and eventually, even their money) into what you are saying.
A brand doesn’t necessarily mean a product, it can mean your brand as a person. Instagram is a good platform to use to develop your personal account into a more of a personal brand if your target audience is visual. This can be anything from cooking and fitness, to travel.
Here are some tips on how to get more followers and transform your personal Instagram account into a personal brand.
#1 Be Personable
If you’re looking to turn yourself into a brand, you’re going to have to be honest, upfront and reveal personal details about yourself. This gives your followers a chance to see the real you, and Instagram users respond very well to this.
It’s important to be authentic and not to fake the ‘real you’ because people can often see through this. Embellishments are okay, but actual lies are not. It’ll also make it easier to create posts if you’re being honest and personal, than maintaining a fake persona.
There is no such thing as a ‘wrong’ post when it comes to authenticity, as long as it’s showing the real you.
#2 Stick With Your Theme
If you’ve decided to turn your personal account into a brand, chances are you will have figured out your niche. If you haven’t it’s important to streamline your Instagram feed to focus on one main theme.
The posts don’t have to be all the same, and just because you’ve chosen to have a running theme, it doesn’t mean you can’t throw in a yoga post. However, be sure to keep everything interesting and relevant to the people you are targeting.
If you find your life evolves and takes a new direction, you can change the niche but do so in a fluid way. For example, if you have always been about cooking but then you have a baby and find yourself wanting to post more about parenting.
You have two options here, you can completely switch niches, or find a way to combine new and old. You can add more posts about cooking with kids, or baby and kid friendly recipes, alongside non-child related food and cooking posts. Either way, be clear which way you are going, don’t just randomly post whatever you feel like without direction or goals.
When you first started your personal Instagram account, the chances are that you probably only use hashtags if it added something witty to the caption. Your friends are all following you anyway, so you didn’t really need the added search options.
Now you want to broaden your reach and have more followers than you have friends, this is where hashtag use comes in. This is the best way to get your content in front of new people and get more followers on Instagram, or at least get more likes.
There are some general guidelines for hashtag use though, keep them specific, relevant and necessary. Using 20 hashtags can look inauthentic so it really is important to choose them wisely and use less than 10. Hashtag generators such as Hashtag For Likes can help you with this process.
#4 Set Goals
Think about what you want to achieve through developing your personal brand on Instagram. Is it turning your profile into an Instagram business account? Is it selling products through your website? Is it endorsing brands through your blog?
Whatever it is, keep this in mind with all of your posts and think of ways each post can help you achieve these goals.
If you are running a travel account and are hoping to score some partnerships, consider starting a blog and writing about all of your adventures and including more photos. Add the link to your bio, and this is likely to help with your goal.
#5 Reply All
Not in the traditional way you reply all to an email, but literally reply to every single comment and direct message you receive.
You won’t always have to do this, but when starting out it is very important to acknowledge all of the comments people post. This encourages them to comment on future posts as they feel appreciated and like that you respected what they had to say so much that you took time out of your day to respond. This works wonders for building a loyal fanbase.
These five tips should really give you a kick start on your journey to transforming your personal Instagram account into that of a personal brand. It can take a lot of hard work on your part, but it’ll be worth it once you see the new followers flooding in.