The Power of Using Hashtags for Instagram Growth
June 27, 2019
Instagram can be a potent business tool when you understand the ins and outs to use it correctly. Not only can you use Instagram to establish a brand, but you can also earn money on the platform.
Whether you want to earn money, develop your brand, or do both, though, you have to have a certain number of followers to make it viable. People mistakenly think that before you get started your account needs to have hundreds of thousands of followers, but that’s not true—you can make money on Instagram with as few as 50,000 followers. Despite the platform having one billion active monthly users, though, it’s not always easy to pick up followers or to do so quickly.
Even if you’ve been using an Instagram business account for a while and feel you have a good handle on it, you may not be taking full advantage of all of the different tools and benefits it has to offer—one of the biggest being hashtags.
Instagram is the second most engaged social media network and generated $9 billion in ad revenue last year, which is undoubtedly something you want to get in on. While the content you share, your strategies, and your timing are all factors that matter, one of the biggest keys to getting in on higher engagement and revenue the platform has to offer is knowing how to use hashtags effectively. Why are hashtags such a big deal?
They Give You a Better Idea of Public Perception
To grow your Instagram business account or personal brand, you need to have a good idea of how the public perceives you. If you don’t, you could end up continuing something they don’t love and driving followers away.
Using Instagram Insights can show you which hashtags are driving people to your content. By using the right hashtags, you can keep track of what people think of you so that you can make changes and adjustments to help speed your growth along. Instagram analytics can be a powerful tool if used correctly.
They Help Your Posts Get Better Reach and Visibility
If you aren’t using any hashtags or are only using branded hashtags, then the only people who are going to see your posts are those who are already following you. This slows your growth rates if not keeping them completely stagnant.
When you use the right hashtags, you can get in the feeds of people interested in your niche and get your posts in front of people who are looking for people or businesses like you. And, the more visibility you get, the faster and better your growth rates will be.
They Help You Increase Brand Recognition
Branded hashtags are great – they’re specific, and make it easy to track your brand awareness. However, you shouldn’t only be using branded hashtags as stated above.
When you use the right hashtag mixture in your posts, you can get in front of a bigger audience than those who are already following you and get your products into the minds of followers and consumers everywhere. Even if they don’t follow you right away, as they recognize your brand more, they may end up searching for you later.
They Help You Get More Followers
Instagram now has options to search for and follow hashtags. People who are interested in the niche you operate in will likely follow key hashtags you’ll also want to use. Research similar posts and what are the most popular hashtags they’re using to help get your brand or business into new followers’ feeds.
If they like what you post, they’ll give you a follow and boost your Instagram without you having to do anything else.
They Help You Keep an Eye on the Competition
Believe it or not, Instagram hashtags can be useful in ways other than to enhance your posts. By searching for and following hashtags yourself—specifically, hashtags used by your competition—you can keep an eye on what your competition is doing and maybe even get an idea for what they intend to do next.
Competition is healthy and good, but if you’re not keeping an eye on yours and staying ahead of them, you could be putting your brand or Instagram business in a dangerous position.
Hashtags are an essential part of Instagram that people often overlook because they don’t know how powerful they can be when used correctly.
Despite how simple hashtags may seem, though, it can sometimes be difficult to get them just right. If you don’t feel you have the hang of hashtags, there are plenty of tools out there, such as Hashtagsforlikes – a free Instagram hashtags generator – that can grow your Instagram and get the results you want.