The reasons for using hashtags on Instagram for business are threefold – to get more likes, gain more followers and make more sales.

Users who are interested in searching within a particular field will use hashtags related to the niche to find what they’re looking for, and using relevant hashtags give users the chance to find your content.

Once they’ve found the content they want, they are more likely to ‘like’ it, follow you, and see what you have to offer.

After all, content using hashtags receives 70% more likes than content that doesn’t.

According to statistics from, the top 20 most popular hashtags on Instagram are #love #instagood #photooftheday #fashion #beautiful #happy #cute #tbt #like4like #followme #picoftheday #follow #me #selfie #summer #art #instadaily #friends #repost #nature.

Diving right in and using all of these hashtags on every single post you add to Instagram might seem appealing.

The thinking behind this is that your post will be included in the results for the most popular hashtags on Instagram – think of the visibility!


Using the most popular hashtags among the one billion Instagram users will likely result in your post being lost in an ocean as big as the Chinese population.

Instagram allows the use of up to 30 hashtags per post, so technically you could use the top 10 or even 20 and then add in some more specific ones as well.

If that’s the route you want to take. However, it can look like you’re spamming Instagram if you have every post crammed full of hashtags.

Don’t forget that Instagram is seen as a genuine community, and overuse of hashtags can make users feel like you’re inauthentic and just using them to get more likes.

This can often result in people not liking your posts or even unfollowing you because they feel like you haven’t forged a meaningful relationship.

Using the same hashtags over and over can be detrimental to your Instagram marketing strategy.

By adding in these popular hashtags again and again in the hopes you’ll boost visibility of your posts could be a huge mistake.

It’s possible your users will start finding your posts boring and repetitive if they are too similar; think of hashtags as something engaging, interesting and relevant.

Using the same hashtags time and time again won’t introduce you to any new users either, because it’ll be the same group of people searching each time.

Whereas if you change it up, you’ll be popping up in lots of different Instagram hashtag searches, broadening your reach to new people and will get more likes.

General hashtags can have a positive edge, because otherwise why would anyone use them?

They can occasionally give your posts a significant bump in reach by putting them in front of established audiences, if they happen to be seen.

Bearing this in mind, it could be worth throwing one of these mass appeal hashtags in.

If one happens to fit in perfectly with your post, feel free to add it in as one of your select few as long as you are using more tailored hashtags as well, to keep an organic feel to your account, as well as maximizing possibilities for yourself.

All in all, don’t look at the most popular hashtags on Instagram and take them as gospel.

If relevant, pick one to use with your post but then move on to more targeted and interesting hashtags.

Mix them up to maximize your chance of reaching new users but keep them focused and relevant to your niche.