Should Your Instagram Profile be a Personal or Business Account?
January 19, 2019
Instagram, as a social network like Facebook, Twitter, and Snapchat, has been shown to be effective for selling products and services through visual merchandising.
Whether you are the proprietor of a business or an influencer, the decision to use Instagram is an important one.
Instagram has some unique features that make it valuable for businesses, but knowing whether or not or Instagram profile should be a personal or business account may not be a straightforward decision.
What are some reasons I may want to keep my Instagram profile personal?
You can enjoy improved privacy.
By default, anyone can view your profile and posts on Instagram.
If you wish your profile to be set to private or to allow only approved followers to see them on hashtag or location pages, you will need to keep your profile personal.
Keeping your Instagram profile personal is one way to ensure a higher level of security or to safeguard your privacy.
Because business pages must be public, you will need to weigh the pros and cons of privacy concerns and accessibility issues.
You can link multiple Facebook pages.
Only a personal account will allow you to link your Instagram page to multiple Facebook pages.
Instagram and Facebook, owned by the same company, require you to connect your Instagram account to a single corresponding Facebook page if you choose to become a business account.
If your product or service requires you to run multiple Facebook pages, you won’t be able to link all of them to your business Instagram account.
What are some reasons I may want to switch my Instagram profile to a business account?
You can invest in tools to manage your Instagram account.
There are tools that help you grow your business Instagram following with a fully managed service.
Close monitoring of your Instagram account and the accounts of followers will allow you to connect with others who are sharing content that will be an asset to your growing business.
Only business profiles are able to access data points that provide information and insight into their Instagram audience.
While some third-party software may be garnered to provide insight into specific users, the ease of monitoring such data regularly within the Instagram app is a perk for businesses looking to understand and connect with their consumers.
If you’re looking to leverage valuable information to optimize your content and see important messaging, you will want to know what days and times your target audience will be most active.
You can “swipe up.”
Instagram business profiles that have over 10,000 followers have the ability to include a “swipe up” link to Instagram stories, and for businesses looking to grow, this is a big deal.
Before the swipe up feature was added, you only had one clickable link in your bio, requiring you to be very strategic in its use.
The swipe up allows Instagram users to add another link for their followers to click, and it isn’t in the bio.
If your marketing plan includes driving traffic to your homepage or including an affiliate link to earn commission, this can be of huge benefit to you.
It also allows you to point your target consumers to any direct call to action you desire without having to leave the app itself.
It is one of the easiest ways to boost sales with a single tap.
You can promote a post.
You must be registered as a business account to boost or promote one of your Instagram posts.
A personal account can and do promote goods and services, but you won’t be able to control the reach of your post by boosting in unless you switch to a business account.
You can install an Instagram sales app.
Instagram has partnered with many sales apps to make selling easier for Instagram businesses.
These apps help businesses sell items featured on their Instagram feed through bios and posts, while other apps can be used to generate the visuals that can be posted as content.
Some apps include the ability to auto-generate emails with associated product links, and there are those that provide information about hashtags for promotions.
While some are free, others require a nominal fee.
It is easy to see from the reasons listed there are more reasons that switching to a business account may benefit your brand.
If you are currently not considering your Instagram a business worth investing in monetarily down the line, it may not be worth the time and effort.
If you have been successful at building a business and generating sales using Instagram, what suggestions do you have? Feel free to share here.