Scheduling Instagram posts is a great tool to save time, helping social media managers and influencers with followers in different time zones.

It allows you to post any time you want to ensure you are reaching your key audience, no matter where they are in the world.

Tailwind’s study shows that posting consistently is one of the key tactics to gain new followers and engage users.

Ensure you’re posting consistently

Keeping a consistent post schedule ensures you are maximising engagement and helping keep things simple for your followers.

Your audience will learn what to expect from your and when it’ll be posted.

Tailwind also found that the more often you post, the more likes and followers you get – profiles that posted seven or more times a week (or at least once a day) get more likes and gain followers faster than those that post less often.

This is important as you can more than double your follower growth rate again by moving from posting 1-6 times per week to once or more per day.

Save time by scheduling

Scheduling posts allows you to ready your posts for the next few days or even a week, all at once.

By batching your work, you can avoid the issues associated with multitasking and switching between small tasks.

According to Inc., multitaskers take 50 percent more time to complete a single task and commit 50 percent more errors.

By creating and scheduling your posts for the week, you can reduce errors and keep a consistent quality across your Instagram posts.

In addition, if a key section of your Instagram followers are awake in a different time zone to you, scheduling allows you to post when they are most active even if you’re not awake.

Plan a captivating Instagram feed

By planning your posts ahead of time, you can ensure your feed stays interesting – not too many posts that look or feel the same, whether that’s marketing and sales or pictures of the office dog.

You also want to balance the look of your photos – a post with lots going on can easily be offset by simpler ones with white space around it.

Avoid similar looking shots from the same angle to mix things up.

Create better captions

Coming up with great Instagram captions can be a bit of a challenge if you’re trying to do it on the spot when you have a post to upload.

By writing your captions in advance, you have more time to think of what to write to engage your audience as well as researching and choosing the right Instagram hashtags.

Post at the right time!

There is no single best time to post to Instagram.

The fact is, different audiences across different countries are active at different times.

Morning, lunch and evenings tend to be busy but Instagram has tools you can use to look at your post statistics.

Use Instagram Insights to analyse when your posts get the most engagement.

That way when you schedule your posts you can ensure you’re getting maximum reach and likes from your followers.

You might have to experiment a bit to account for people in other time zones but once you find the times you have the highest engagement you should be set.