Musician’s Guide To Using Instagram To Boost Followers
December 2, 2018
With so many different types of Instagram accounts out there, it’s hard to give specific tips on growing your followers.
This guide focuses on how to grow your followers if your account is within the music niche, with specific tips that you can use straight away.
What Is A Music Account?
Instagram accounts focusing on music can be run by a major record label, music equipment companies, musicians, music lovers or anyone in or aspiring to be in the music industry.
They post things like photos and videos of musicians performing, in concert, rehearsing or recording, new and established articles, inspirational lyrics, behind-the-scenes, sneak peeks and Q+As.
There are many different types of accounts, so before you set up yours, decide what area of music to focus on.
The genre (pop, rock, hip-hop, R ’n’ B, gospel etc.), whether you’re a musician or you’re more focused on a love of others’ music and what you want to achieve from your account (partnerships, brand sponsorships, promoting your music, building your fanbase or staying connected with fans).
Accounts To Follow
Depending on which area of music you are focusing on, it’s a good idea to follow some like-minded accounts.
You’ll want to get involved in the Instagram community you’re aiming to target, in order to be seen and draw in new followers.
Here are some ideas to start off
@Bizzle – a unique music account that offers messages to help people change the way they live their day.
@Jesus Molina – an exceptionally talented keyboard artist, who uses Instagram to document his journey through music, with rehearsals and concerts posted.
@Keys University – this account features videos of an array of talented pianists across the world.
@Questlove – this hip-hop artist posts content giving fans a glimpse into his daily life as well as his music. He focuses his captions to engage and interact with fans.
@BeatStars – they offer shout-outs to local community members, which is a great tip to remember for getting more followers. This account is great for music producers.
@Music Studios – the focus of this account is on photos of music studios, giving me insight and inspiration into studios and the different places you can record.
@mddnco – this account was created for artists, by artists. It strives to help artists grow and share knowledge and experience. A great one to follow to form connections within the music community.
These are all slightly smaller than the obvious big labels and musicians, because following and interacting with these types to start with will yield more results. This is because you’re more likely to be seen when commenting on posts from small music Influencers, as fewer people will be commenting and viewing them.
If you want to follow the big names in the music industry for insider scoop and to keep up with industry news so you can relate to your followers and remain relevant, here are some user suggestions:
@BigMachineLabelGroup – a huge record label, definitely worth following so you know what’s going on in the business. They have artists like Taylor Swift signed, and speaking of which, @TaylorSwift and @SelenaGomez are two of Instagram’s most followed users, let alone musicians, so they are worth a follow too.
Use The Right Hashtags
In such a big niche, using a general hashtag like #music could be pointless because so many posts will be brought up with this type of hashtag search, yours probably won’t be on the first page for even a second.
Even hashtags like #guitar might be too broad. So, have a good think about how you can be more specific when adding in a hashtag, this will also help you reach a targeted audience that’s likely interesting in your music.
Instead of #music, hashtag the specific genre #punkrock. Instead of using #singer, use #acapella.
More examples of hashtags you could use
#yourbandname #fender #guitarista #guitarfx #pianopiano #pianoforte #makingmusic #makingmusicians #makingmusicvideos #acapellacover #acapellamusic #classicalguitar #violins #violinist
As you can see, the more the specific, the better, and also pluralizing is also a great idea. This is because adding that ’s’ can drastically reduce the number of people using that hashtag, meaning your post is more likely to be seen.
Remember to keep them relevant, and don’t use more than about 10. Test them out and see which are working for you and compare them to what similar accounts are using.
Aside from the main points of following relevant accounts and using appropriate hashtags, the final tip to succeeding in growing your followers is to form connections with other Instagram users in your niche. This is a big one but it’s made simple by completing the first two tips.
Once you’re following all the relevant accounts, both big and small, and making your posts searchable.
Hopefully people are commenting on your posts, and if so, be sure to reply to them all with a meaningful comment that adds value, not simply an emoji or one or two words.
On top of this, begin to like posts of users in your niche and comment on their posts.
This will help you form connections and draw attention to yourself, leading to more people following your account.