Instagram Business Account Basics: Getting Started
June 15, 2019
Once you’ve made the decision to finally get started with an Instagram account for your business, it can be an exciting journey. However, there are many things to consider when setting up your account.
Here is a quick guide for setting your account up for success and ways to get more followers from the get go.
#1 Choose A Username
This is important to think through as it needs to be something that reflects your business name, but is also simple, available and memorable.
If you are a personal brand it can be a good idea to use your real name as your username. However, if you are a business, it should be something recognizable as the business name you use everywhere else. Keep in mind that ideally, you won’t change this once you’ve created the account.
#2 Not Just A Name
The ‘Name’ field is different from your username field and should be filled in with something other than your username. This might be confusing to hear, especially if your username is your actual name. Inputting the same text twice is a lost opportunity.
It is genius to use the name field as a categories or keywords field instead, because it’s a searchable field and users probably aren’t searching as specifically as your business name but more likely the general category your brand is in, like ‘fitness’, ‘wellness’ or ‘beauty’.
If your name is incorporated well into your username you don’t need to add it to the name field as well, use this as a place to put searchable keywords describing your brand or business. This is a really easy way to boost the visibility of your Instagram business account.
#3 Who, What, Where, Why and How
It may sound like English 101, but including these essential parts of your business in your bio can attract more users to click follow.
Make sure to include who you are, what your business is, where you are based, why your brand exists and how you’re essential to their life. Unlike the username, this can be changed over time as your business grows and evolves so think about where you are with your business right now, and update when appropriate.
As an Instagram business you should also be sure to add a link to your bio so potential customers can click through to your website or sales channel.
#4 Profile Picture
Another of the first things you need to do when setting up an account for your Instagram business is to create a profile picture.
If you are an established business with a logo, this is the best option to go with. If you don’t have a logo yet, you can create something now or go ahead and use a photo of whoever created the business, or something that represents what the business stands for.
The most important factor to remember here is that the picture needs to fit into Instagram’s square format, so test it out before going live to make sure it looks professional.
#5 Prepare Posts
With your account all set up now, it’s important to note that when you start posting you should be consistent, predictable and regular with your future posts.
Before you start, decide how often you are able to post, when the best time of day to post is for your audience and what types of posts and color schemes you are going to use.
This obviously isn’t set in stone. If you’re posting after your target audience gets off work in the hopes they’ll be scrolling on the commute home but you are just aren’t getting any engagement, consider shifting the time of day. Ditto with color schemes, and any other elements, if something isn’t working, tweak it until you find what works for you and your audience.
Another option is to use Instagram scheduling so that you can plan your social media marketing in advance and ensure you are posting consistently.
#6 Follow Similar Accounts
A key element to starting an account and attracting those initial followers is to follow accounts similar to what your account will be.
Use Instagram Search & Explore to find fellow brands and companies, and then do broader searches for keywords and hashtags relating to your business and follow them. Make sure that you have posts already up when you do this, because they’ll be likely to visit your profile to see who you are. If your feed is empty, they are unlikely to hit ‘Follow’.
When another user chooses to follow your account, your posts are more likely to show up in their follower’s featured lists or their Instagram Search & Explore feed. It’s an easy way to get free Instagram followers.
#7 Use Hashtags
Hashtags are essential when trying to find new followers. A post with at least one Instagram hashtag gets 12.6% more engagement than a post without a hashtag.
While using the most popular hashtags on Instagram may be tempting, your post can often get lost very quickly in the masses. Instead try to use ones within your niche. That way you are targeting the audience you want.
If you are struggling to come up with hashtag ideas try using a hashtag generator like Hashtags For Likes.
Well… It’s not really cheating. If you want help with your accounting you hire an accountant, right? You get professional help from someone who knows the market better.
These eight steps should enable you to set up your Instagram business account to the point where you are ready to start posting and getting followers on Instagram. Don’t be aloof or play hard to get when people like or comment on your posts – like their posts back and reply to their comments. Good manners and hospitality go a long way on Instagram in attracting a loyal and welcoming fanbase.