Hashtags are a great way to get more likes on Instagram, but which hashtags get the most
likes?

This all depends on what type of Instagram account you have: what your theme is and
what your tone is. For example, if you posted a beautiful photo of a snowy mountain, you
wouldn’t use the hashtags #summer or #fashion, no matter how popular they are (for the record,
they are top 10) because they don’t fit with your post, so it won’t get you many likes.

Finding Hashtags

We have built a tool that you can use to discover which hashtags are the best for your target audience and which ones are going to get your posts the most likes. It enables you to generate tailored hashtags for your account. For example, you can to generate hashtags that aim to bring you a high level of engagement by entering different categories, such as ‘fashion’ or ‘art’ to create a list of hashtags that will get you the most likes.

Most Liked Hashtags

The absolute top hashtags to get the most likes on Instagram are #love #instagood #photooftheday #happy #cute #beautiful #tbt #fashion #me #picoftheday #selfie #summer
#friends #instadaily. For this reason, they are very popular too.

In the hashtag search function #love brings up over one billion posts and #instagood over 537 million. Keep in mind that these are the ‘overall’ hashtags to get the most likes, and consequently might not fit in with your posts.

Sometimes it’s best to pick one or two relevant hashtags from the most popular and then tailor
the rest to your niche.

Niche Hashtags

Some of the most common niches or themes on Instagram accounts are Inspirational,Travel,Food, Business,Fashion and Fitness.

For an Inspirational Influencer, the best hashtags for the most likes are #positive #truth #quotes #reality #quoteoftheday #reminder #quote #instaquote #staystrong. Don’t blindly add these to all your posts, however, make sure they are relevant and think about if there are any other more specific hashtags you could add into that specific post.

Travel posts that get the most likes often use the hashtags #beach #travel #sun #life #vacation #sunset #summer #sky #amazing #vscocam #fun #nature #traveldiary #lovetotravel #travelgram. Again, keep them relevant. A trip to Japan during the Cherry Blossom Festival might not warrant the use of #summer #beach or #sunset.

Popular Foodie accounts will frequently use #food #yummy #foodie #delicious #foodoftheday #foodporn #nomnom #cleaneating #vegan #breakfast #lunch #dinner #dessert #foodgasm #organic #vegetarian #Italian #pizza #sushi to get the most likes. Of course, you couldn’t use them all in one post unless you were having vegan dessert sushi on pizza for breakfast and dinner. Which if you were, definitely wouldn’t warrant the hashtag #nomnom.

Fitness accounts seem to favor the hashtags #instafitness #beastmode #gym #instafit #lifestyle #diet #wellness #getmoving. While Fashion accounts commonly use the hashtags #fashion #dress #swag #style #nofilter #beauty #ootd #outfitoftheday #fashionista #shopping.

It’s important to take note of how popular these are, and that you should be following these hashtags on Instagram to become better acquainted with your competition and target audience.

The best hashtags for Business-themed accounts are #social #branding #socialmedia #sales #entrepreneur #entrepreneurship #marketing #branding #tech #business #giveaway #discount #smallbiz #success #businesswoman #businessowner #businesstrip #businesscard #launch #digital #career #goals. However, you can get even more specific if it suits your account.

If you are a business selling watches for example, #watch #watchesofinstagram #watchporn would be
great additions. If you feel sunglasses, #sunglasses #eyewear and #shades are going to get your post more likes.

As you can see there are a great number of popular hashtags to get you the most likes on Instagram, however, it can often be worthwhile tailoring your hashtags to be a bit more specific than just #lol #motivation or #travel. Think about your target audience, what they are searching for, and specifically what type of business, brand or Influencer you are. From there, focus on adding in relevant, specific and popular hashtags to your posts.