Quick Ways to Grow Instagram Account
August 24, 2019
Instagram has become the number one platform, ever since Facebook changes its business policy. Instagram gains visibility in the virtual world. Everybody is in the race to grow the Instagram account, whether they have a local family business or global brands. More than 500 Million users are available on the Instagram platform actively. Around 80% of them follow at least one business; so naturally, marketers want to make money off their Instagram accounts.
For this purpose, you need to build an active association of followers. You require more views on your posts, and you need to get your audience engaged. Do you have any idea about how to grow Instagram account? Do you know how to improve your fan following on Instagram? Here are a few tried and proved tricks that work super fast to increase the number of following on your account.
- Post creative content
- Post at regular intervals
- Encourage your followers to create content
- Organize contests
- Collaborate with influencers
- Share user-generated content
- Post at an optimal time
- Advertise on Instagram
- Geo-tag your posts
- Engage with your followers
- Study and use quality hashtags
1. Post Creative Content
Creative content is the king, and there is no alternative to it. If you have posted great content, people will start liking and commenting on your posts. Though, Instagram is all about grand visuals. So try to add vivid colours and frame your photos well. Let’s talk about Airbnb – they have done a great job of weaving stories in their niche. They aim to promote travelling and want people to discover different cities around the world by staying with locals. To create curiosity among users, they post snippets of the lives of their hosts from around the globe.
Airbnb uses captions about the interests of hosts or what sort of an experience they can offer to travellers. Other than that, they also highlight several different travel destinations. They build their connection with users with real-life stories. So users don’t think as they are only looking at promotional content.
2. Post at Regular Intervals
According to a study conducted in 2017 by a visual marketing tool, it was discovered that regular posting is key to growing your Instagram outreach. In this study, more than 100,000 Instagram posts were analyzed for three months. The study also found that the social media manages who posted more often saw a significant boost in engagement rate. Moreover, their follower growth rates also increased.
So, it is better to post at least once every day on your Instagram account. Wait, don’t expect instant results; you have to be patient.
3. Encourage Your Followers to Create Content
When you post consistently, you can be out of content ideas if you have not planned it beforehand. However, if it is the case, you can utilize it for your benefit. Instead of providing content to your audience, make them a part of the content creation process. The content of your followers can support you to grow your Instagram account. Also persuade your followers to make videos, photos, and GIFs with your products. A branded hashtag highlights all of the user-generated content for your brand.
In this way, you can increase your brand awareness and get more content. However, this is a smart way to get your followers to become advertisers for you too.
4. Organize Contests
You need to organize contests to give a boost to your Instagram account. It also can provide you with some freebies. Free stuff is an incredibly motivating factor for users to engage more with your brand. You can be as creative as you want with your contest ideas. Not only this, you could even ask users to repost an image that you have posted earlier. Besides, ask users to mention your Instagram handle in the caption section to enhance visibility. Another best way is to create a hashtag and give your users a specific theme to post images on the account.
5. Collaborate with Influencers
If you are keen to grow your Instagram account quickly, make sure to get the right influencers to support you. Find out influencers in your niche who have a massive fan following. You will reach out to all of the fans instantly if you can get featured on their page. Let social media influencers try out your products and encourage them to post about them. In any way, if you are tagged in their posts, it can work wonders for you. Moreover, you could also provide them with promo codes or discount coupons that they can mention in their captions. In this way, influencers can redirect their followers to your Instagram account or direct site.
6. Share User-Generated Content
By sharing user-generated content, you can grow Instagram account from 20 to 70 times a year. It is proved as a number of prominent sites have revealed their results of sharing user-generated content. Brands take the best of the best user content from across the web and making it on their own social media or other platforms while giving prestige to the original user.
7. Post at Optimal Time
One of the key ways to grow Instagram account is to post high-quality content that your followers like and engage with. So how do you know what your followers like?
Analyzing several studies on the best time to post shows that there is not a worldwide best time to post on Instagram. Instead, each brand has its own best time to post content for users. You can decide yours, as well. In the algorithm of Instagram, timeliness is one of the prominent factors of a post. So, the best possible time to post is when your followers are active. To grow Instagram account, you need to keep an eye on the active timings of your followers.
Follow the below instructions to find that information:
- Tap on your profile photo in the Instagram app.
- Tap on the Instagram insights icon (bar chart).
- Scroll down to the “Followers” segment and tap on “See more.”
At the bottom of the page, you can notice on which day of the week and at which times of the day your followers are mostly active. You could also find at where your followers are based and test with times that you think they will be active.
8. Advertise on Instagram
You will not see a lot of difference between advertisements on Instagram and regular Instagram posts. So it is a plus point for you that your followers will not feel like you are attacking them with promotions. Try to choose from four basic formats for advertising, which includes Photo ads, video ads, carousel ads, and slideshow ads.
Photo ads and videos ads are highly similar to regular Instagram posts. The only difference you can find is the word “Sponsored” labelled above the photo. Carousel ads, on the other hand, let you manage a number of related posts into a single carousel. In these ads, you tend to display your product from more than one point of view. Currently, Instagram extended the features for Stories. Famous brands are using the feature to highlight more about their campaigns by posting numerous videos simultaneously.
Slideshow ads let you speak a story by combining up to 10 images into a series of animation. You can even add background music to your slideshow ads to merge an engaging video from your static images. Such types of ads are lightweight, so they are easier to load as compared to video ads. Instagram has a huge range of ad formats that makes you able to get inventive with content. You can even add leads and targeted audiences for your Instagram ads. To grow Instagram account, use a blend of these ads. In this way, you can get publicity, and it also lets you analyze the demographics of your audience.
9. Geo-Tag Your Posts
When you post a photo along with geo-tagging, your followers get to know about the location from where you are posting that particular photo. The primary purpose behind this strategy is to let anyone find your post, which is looking for events or pictures from a specific region. Just mention the city name or even pin down the specific location that you are at. With this simple feature, you can grow Instagram account instantly. It is found that the posts get 79% more engagement than those without geotagging.
10. Engage with Your Followers
Your content must be attractive, but your captions should prompt the users to engage with you. You have enough space at captions that let you speak about stories and promote your partners. If you write it well, you can then use it to get more engagement on your posts. Generally, using open-ended questions and emojis encourage your followers to engage with you.
You could inquire how the day has been for your followers or what the plans are for the weekend. Try to boost your followers to share their experiences with you to make them feel valued.
11. Study and Use Quality Hashtags
Other than, tricks as mentioned above to grow Instagram account, you need to use the right hashtags properly. To find the best hashtags, you can utilize the services of HashtagsforLikes as it is the best out of the rest.
The main purpose of hashtags is to reach out to an audience that is not following you. With right hashtags usage, the right crowd can notice you. For instance, if you create content related to a FIFA match, you should not just use #football. It is because the term is too broad. Instead, use #FIFA or #FIFAWorldCup etc.
Try using variations of the same term, especially for events. Such hashtags are trending, and everyone is searching for posts related to them. Instead of buying followers, you can follow this tactic, as it is highly useful to grow Instagram account. Also, consider checking out the search volume before using a hashtag. You can be lost in the flood of posts if your hashtags have search volumes that go into the millions.
Other than that, try analyzing which hashtags are giving your posts more engagement, and use them more frequently. People often find it difficult to search for the right hashtags according to their posts. Here comes the role of HashtagsForLikes. You can simply find an abundance of hashtags for your each post separately.
Instagram allows you to add up to 30 hashtags in a single post. However, it is recommended to use only nine per post. According to a study, it is found that posts with nine hashtags got the most eminent engagement levels. The exact number of hashtags to be used has split digital marketers; however, everybody agrees that overusing hashtags is not a useful strategy.
In another study, it was found that Instagram posts with both hashtags and a geo-tag get the highest number of engagement. In simple words, hashtags could be your best bet to grow Instagram account instantly. HashtagsForLikes is the ultimate source to find the most trendy and latest hashtags for all kinds of posts.
To Sum Up
Instagram is a great way to start your business, and all the above strategies are key to boost the business with fewer efforts. Instagram a great place for marketers and nobody can deny this fact. You need to combine a couple of active strategies to grow Instagram account and get more followers.